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NXT Launch · the client platform of NXT Horizon

Your growth plan, built with a senior advisor.

NXT Horizon is a growth consultancy for B2B companies in healthcare, automotive, aerospace, defense and manufacturing. Tell us where growth is stuck. Your advisor works out what to do about it, and every plan and document lands here, checked by a person first.

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  • Market intelligence

    Where to compete, and whether to enter.

  • Campaigns

    Reach the right buyers with the right message.

  • AI

    Put AI to work safely in your team.

Market intelligence: strategy, technology and training

Sounds familiar?

Pick the sentence your team would say.

Each one shows where NXT usually starts. Click the one that fits to begin.

“We don't know which markets to launch in first.”We would start with market intelligence
“Our reps can't get time with the buyers anymore.”We would start with campaigns
“Content is out of date by the time review approves it.”We would start with campaigns
“The board wants an AI plan, but quality keeps saying no.”We would start with AI
“Our people spend days searching for documents and evidence.”We would start with AI

How it works

Three steps. A person at every one.

  1. Step 1

    Tell us about your business

    Start with 16 questions about your goals and where growth is stuck. More come only for the services you choose, and you can answer those with your advisor on a call.

  2. Step 2

    Your advisor picks what fits

    A senior NXT advisor reads every answer, confirms the services you need and writes your proposal.

  3. Step 3

    Get the work, checked by a person

    Plans, maps and tools land in one place. Nothing reaches you until your advisor approves it.

What does it cost?
Your proposal sets out what NXT will do, when, and the investment. You see it and agree it before the work starts.
Who is my advisor?
A named senior advisor from NXT Horizon. You see their name on every screen and can message them at any time.
Who writes the documents?
Software drafts them from your answers. Your advisor checks each one, and only then shares it with you.

One question at a time, like a working session.

One question at a time. If an answer is short, your advisor suggests a follow up. If you do not know, say so and it becomes a task for later, never a guess.

  • Your advisor reads each answer as you save it
  • Skip anything, or answer it on a call instead
  • Your answers become your proposal, line by line
Question 10 of 16Your business and goals

Where is your growth coming from today, and where is it falling short of plan?

Robin reads this when you save

Checked by a person

Nothing reaches you until your advisor approves it.

Software drafts from your own answers. Your advisor checks every document, every name and every number, and only then shares it with you.

Every document shows which of your answers it came from.

  • Software

    Drafts a market forecast from three of your answers

  • Robin Joffe, your advisor

    Checks the numbers and every name in it

  • You

    Get the approved forecast in your documents

The services

Three services, each at three levels.

Across the top: market intelligence, campaigns and AI. Down the side: the strategy, the technology to run it, and training for your team. That makes nine boxes. Tap any box to see what you get.

MarketsCampaignsAI
Strategy
Technology
Training

Market Intelligence

See the whole board.

Campaign

The right people. The right message. Right now.

AI

From curious to competitive.

Market Intelligence · strategy level · Where to compete

Know where to compete, and whether to enter, before you commit investment.

In healthcare: market access, competitor and KOL intelligence. You get documents you can download and share.

What we ask you

9 questions, plus a few about your sector

  • What decisions will this intelligence inform, who will make them, and by when?
  • Which markets, segments or countries are you weighing, and what put them on the shortlist?
  • What do you believe about these markets today that you need us to test or disprove?
  • Which competitors, partners or new entrants concern you most, and what do you most need to know about them?

What we need from you

  • · Decisions the work must inform, and the deadline
  • · Markets and segments on the shortlist
  • · What your team already knows and trusts
  • · Introductions for primary interviews

What you get

8 documents and tools

  • Decision brief

    What will be decided, by whom and when

    Built from 2 of your answers

  • Market access map

    Country by country approval, access route and who decides

    Built from 2 of your answers

  • Segmentation tree

    Shared scope and segments

    Built from 2 of your answers

  • Market forecast with TAM, SAM and SOM

    Size, growth and what is winnable

    Built from 3 of your answers

  • Competitive map and benchmark

    Rival positions and pipelines

    Built from 2 of your answers

  • Stakeholder influence map

    Who influences, who decides, who pays

    Built from 3 of your answers

  • Go or no go scorecard

    The decision, scored against your criteria

    Built from 2 of your answers

  • Positioning paper and phased roadmap

    The core argument, phase by phase

    Built from 4 of your answers

Outcome

Confident choices on which markets to pursue first

Measured by decision made on time, priority markets agreed, plan adopted.

RJ

Led by

Robin Joffe

Co-founder and Chief Strategy Officer

How Market Intelligence in a Box runs

  1. 1

    Objectives and the decision

    A decision brief: what will be decided, by whom and when

  2. 2

    Methodology

    Primary interviews across the value chain, plus secondary sources

  3. 3

    Definitions and segments

    Shared definitions and a segment tree everyone works from

  4. 4

    Market sizing and forecast

    Market size, growth, and what is realistically winnable

  5. 5

    Segment deep dives

    Drivers, restraints, competitors and revenue by segment

  6. 6

    Recommendation

    Go or no go, where to play and which customers to target

From first question to results

The five stages of a program.

  1. 1

    Questions

    You answer in your own words

  2. 2

    Scope

    Your advisor picks the services that fit

  3. 3

    Proposal

    Built from your answers, checked by a person

  4. 4

    Delivery

    Documents and tools, each one approved

  5. 5

    Results

    Agreed up front, tracked as you go

JPRJRD

Start with 16 questions about your business.

An NXT advisor reads them and tells you where to start.

Get started