How NXT works

Kaito Components · sample client

The nine boxes

Three offerings, each delivered across strategy, technology and training. Select a box to see what goes in and what comes out.

MarketsCampaignsAI
Strategy
Technology
Training

Market Intelligence

See the whole board.

Campaign

The right people. The right message. Right now.

AI

From curious to competitive.

Market Intelligence · strategy level · Where to compete In your program

Know where to compete, and whether to enter, before you commit investment.

In healthcare: market access, competitor and KOL intelligence. You get documents you can download and share.

What we ask you

9 questions, plus a few about your sector

  • What decisions will this intelligence inform, who will make them, and by when?
  • Which markets, segments or countries are you weighing, and what put them on the shortlist?
  • What do you believe about these markets today that you need us to test or disprove?
  • Which competitors, partners or new entrants concern you most, and what do you most need to know about them?

What we need from you

  • · Decisions the work must inform, and the deadline
  • · Markets and segments on the shortlist
  • · What your team already knows and trusts
  • · Introductions for primary interviews

What you get

8 documents and tools

  • Decision brief

    What will be decided, by whom and when

    Built from 2 of your answers

  • Market access map

    Country by country approval, access route and who decides

    Built from 2 of your answers

  • Segmentation tree

    Shared scope and segments

    Built from 2 of your answers

  • Market forecast with TAM, SAM and SOM

    Size, growth and what is winnable

    Built from 3 of your answers

  • Competitive map and benchmark

    Rival positions and pipelines

    Built from 2 of your answers

  • Stakeholder influence map

    Who influences, who decides, who pays

    Built from 3 of your answers

  • Go or no go scorecard

    The decision, scored against your criteria

    Built from 2 of your answers

  • Positioning paper and phased roadmap

    The core argument, phase by phase

    Built from 4 of your answers

Outcome

Confident choices on which markets to pursue first

Measured by decision made on time, priority markets agreed, plan adopted.

RJ

Led by

Robin Joffe

Co-founder and Chief Strategy Officer

How Market Intelligence in a Box runs

  1. 1

    Objectives and the decision

    A decision brief: what will be decided, by whom and when

  2. 2

    Methodology

    Primary interviews across the value chain, plus secondary sources

  3. 3

    Definitions and segments

    Shared definitions and a segment tree everyone works from

  4. 4

    Market sizing and forecast

    Market size, growth, and what is realistically winnable

  5. 5

    Segment deep dives

    Drivers, restraints, competitors and revenue by segment

  6. 6

    Recommendation

    Go or no go, where to play and which customers to target