Skills matrix

Kaito Components · sample client

ET

Skills matrix

Issued through MR.10. Each person rates themselves and their manager rates them alongside. The gap between the two is itself a finding.

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5 people rated· Priorities fromCommercial and market strategy, Market and competitive insight, Account based marketing, Marketing operations, Data and analytics, Events and field marketing, AI and automation

Team gap report

Average ratings on the four level scale: aware, practicing, proficient, leading.

CompetencySelfManagerGap
Commercial and market strategy
2.4
2.4
0.0
Market and competitive insight
2.0
1.8
+0.2
Messaging and content
2.8
2.6
+0.2
Account based marketing
2.2
1.6
+0.6
Digital and paid media
2.6
2.4
+0.2
Marketing operations
2.4
2.4
0.0
Data and analytics
2.2
1.8
+0.4
Events and field marketing
3.0
3.0
0.0
Sales enablement
2.6
2.2
+0.4
AI and automation
2.2
1.6
+0.6
Regulatory and compliance awareness
2.6
2.6
0.0

A positive gap means people rate themselves higher than their manager does. Starred rows are priorities named in MR.05.

By person

Commercial and market strategyMarket and competitive insightMessaging and contentAccount based marketingDigital and paid mediaMarketing operationsData and analyticsEvents and field marketingSales enablementAI and automationRegulatory and compliance awareness
DBDana BrooksMarketing manager
3
2
3
1
2
2
1
4
3
1
3
LOLuis OrtegaDigital marketing
2
1
3
1
3
3
2
2
1
2
2
PNPriya NatarajanMarketing operations
2
2
2
2
3
4
3
2
2
3
3
KIKen ItoProduct marketing
3
3
3
2
2
1
2
3
3
1
3
SKSarah KleinEvents and field marketing
2
1
2
2
2
2
1
4
2
1
2

Cells show the manager rating. An amber dot marks a self rating above it.